Tips for Simplifying Advertising

Five years after court rulings and NCAA changes freed up student-athletes to be compensated, banks of all sizes are finding new opportunities to connect with audiences.

'This is an incredibly exciting time for college athletics ... For banks, this evolution presents a tremendous opportunity.'

JPMorganChase, spotting a need to help athletes manage their financial lives, launches a star athletes council.

For some banks, the value extends beyond new accounts to greater brand recognition and community connections.

The increasing influence of marketing analytics and data platforms highlights the trend of turning customer data into actionable insights.

Emerging opportunities are in behavioral triggers, abandonment follow-up, predictive next-best-action and segmented journeys.