Top Bank Marketing Reads of 2018

ABA Bank Marketing

Before we bid a final adieu to 2018, let’s take a quick look back at the top 10 ABA Bank Marketing articles of the year.

 

Old Point’s Big Idea: A Bridal Blowout — By Erin Black

 

How Banks Partner with Fintech for Digital Lending — Findings from ABA Research

 

How Business Bankers Use LinkedIn — By Dan Swift

 

Changing Roles in the Experience Economy — By Kevin Dulle

 

Post Merger, Launching a Powerful Combined Brand — An ABA Banking Journal Podcast

 

Rethinking Banking for the Post-Digital Age — By Tom Goodwin

 

Come Listen to a Story ‘Bout Redneck Bank — By Kate Young

 

Emojis in Financial Services Messaging? — By Marielle Lea

 

Four Questions Every Bank CEO Should Ask Marketing — By Kate Young

 

The Woman behind “The Girl Banker” — By Karen Kroll

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