ABA Bank Marketing Video Awards
Sunday afternoon at the 2018 ABA Bank Marketing Conference in Baltimore, we were honored to present this year’s winners of the ABA Bank Marketing Video Contest.
This national award—open to U.S. banks of every size—recognizes the ever-increasing power of visual storytelling in the effort to help consumers understand and appreciate America’s banks.
A panel of banker judges scored each entry, based on production value, creativity, and message. The six top-scoring videos for each asset category were then posted on ABA Bank Marketing.com for public voting. You can still view all 24 Finalist Videos,
After six months, 400 entries, tens of thousands of viewers, and the careful consideration of 90 judges, the results are in. The envelope please…
Best in Asset Category
Winners of this prize were determined through combination of the judges’ scoring and public votes within each asset category.
Under $500 Million
In the winning entry, a growing family moves into its dream home and serves as a reminder of the value of a long term relationship with a local community bank.
Winner: “Buying your dream home with The Bank of Elk River”
Bank of Elk River
Elk River, Minnesota
Runner-Up: “Experience Service Beyond Belief”
Denali State Bank
Fairbanks, Alaska
$500 Million – $1 Billion
A bank that’s not afraid to poke fun at typical industry imagery took home the prize in this category and is now doing its #HAPPYDANCE#.
Winner: “#NOTGENERIC”
Cornerstone Bank
Parshall, North Dakota
Runner-Up: “People Bank with People”
1st Capital Bank
Salinas, California
$1 Billion – $5 Billion
Multiple sets of feet in a variety of locations and situations highlights the top finisher from a bank that wants to be with its customers every step of the way.
Winner: “Where I Stand”
Norway Savings Bank
Norway, Maine
Runner-Up: “Droppin’ Knowledge”
Extraco Banks
Waco, Texas
Over $5 Billion
The winning video from UMB highlights its partnership with the American Heart Association and features employees sharing their motivation for supporting the program .
Winner: “AHA: Life is why”
UMB Financial Corporation
Kansas City, Missouri
Runner-Up: “We’re First Interstate Bank”
First Interstate Bank
Billings, Montana
Best in Show
This was the single video that received the highest tally across banks of all asset sizes once we combined our judge’s scores with the public votes.
The winning video features the timeless message of the value of a long term relationship with a local bank.
Winner: “Buying your dream home with The Bank of Elk River”
Bank of Elk River
Elk River, Minnesota
