Creating the Content People Want

Video Interview with David Beebe

In case you haven’t gotten the memo yet, consumer behavior has changed—and there’s no turning back.

The numbers don’t lie: 82% of people skip television ads. That’s because consumers are now in control of when, where, and how they interact with brands. Great news if you’re a consumer. If you’re a marketer, you’d better be ready to change with the times.

Can your bank think and act more like a media company? David Beebe says it can, and he’ll tell you how.

Beebe is the Emmy-award winning content producer who gave the opening keynote at the 2017 ABA Bank Marketing Conference. Afterward, he dropped by the Marketing Money recording booth to chat with John Oxford of Renasant Bank and Josh Mabus of Mabus Agency.

His advice: provide content that entertains, informs, and adds value to people’s lives. With a thoughtful approach, you can do that at any budget. And if you do, consumers will engage with you.

If you missed it, watch the interview:

David’s interview was recorded at the recent ABA Bank Marketing Conference in New Orleans.