Sports Marketing

A technology unlike any other, which banks and bank marketers are rapidly exploiting.

Digital dominates while outside agency support as a percentage of marketing budget has decreased.

The uncertain regulatory environment makes board-management communication even more important.

One of the challenging characteristics about our industry is that it is always changing. So it follows that what we need from bank leaders is constantly evolving, too.

The survey by accounting firm Wipfli found that 97% of bank executives expected growth in the next 12 months, with 58% anticipating asset growth of at least 5%.

Marketers' top objective: deposit growth, fueled by new customer acquisition, deepening existing customer relationships and improved retention.