Producing a Commercial

A Marketing Money Podcast

What goes into planning a commercial? The days of not being able to afford to produce commercials and mobile/web videos due to expensive video equipment are long gone. Today with just an iPhone and the proper lighting and sound equipment, many videos—especially for the web—can be produced quickly and on the cheap.

But be aware that if you’re going on real TV, high quality production is still a must. How to do you find the balance?  What is needed for producing the proper commercial?

In this Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency go over the process and planning required for various types of commercial shoots.