ABA today renewed its endorsement of the insurance products marketed and administered by Affinion Insurance Solutions, including accidental death and dismemberment and hospital accident protection and recuperative care, as well as a new product, simplified issue term life insurance. Affinion has been an ABA-endorsed provider since 1989.
“These products have been well received in the market and continue to generate interest as banks offer insurance to their customers,” said Bryan Luke, chairman of ABA’s Endorsed Solutions Banker Advisory Council and president and CEO of Hawaii National Bank in Honolulu. “As Affinion Insurance Solutions continues to innovate in offering affordable coverage options through the banking channel, ABA is pleased to continue endorsing these solutions that help our member banks better serve their customers.”
Affinion partners with top-rated insurance carriers to produce and manage direct mail marketing campaigns and provide customer service to their financial institution partners. In addition, Affinion collaborates with banks on developing an insurance product marketing calendar and fully funds direct mail marketing events to bank customers.