A year after rebranding, Triumph Bank (assets: $518 million), Memphis, decided to launch a campaign in which customers would talk and tell their stories. The campaign was called, “My Triumph.” The agency was Kitbash Brand Design.
The bank selected customers whom the bank had helped to achieve their dreams and goals.
The bank has instituted an internal culture that is service and experience-focused. The bank has reached out not only to customers but to Greater Memphis. “We know when we can help our citizens individually, it can make an impact throughout our city,” says Traci Blair Strictland, vice president of marketing. “We want people when they see our ads or our website to know that it’s not about us, but about them. We want to help more customers tell their story and have a triumph of their own.”
The videos were featured on the bank’s website, Facebook page and LinkedIn page.
