ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Mortgage

ABA Survey: Majority of Americans Prefer to Apply for Mortgages In Person

June 21, 2017
Reading Time: 1 min read

The majority of American consumers across all age groups — 60 percent — say they still prefer to apply in person for a mortgage loan rather than online, according to a new study by the American Bankers Association.  Seventeen percent said they would prefer to apply for a mortgage online, while 23 percent were unsure. 

“Banks invest billions of dollars to offer their customers the latest technology,” said ABA EVP Bob Davis. “But at the end of the day, nothing compares to sitting across the table, face-to-face with a banker when you’re making the single most important investment of your life.” While most preferred an in-person application, 61 percent said they consider mobile or online services very important for obtaining a mortgage or making payments.

The survey also explored factors holding consumers back from buying a home. Half of all respondents said that down payment funds and homeownership fees such as property tax and maintenance costs were barriers to homeownership. Just over 20 percent of all respondents said that student debt was a factor. Among consumers aged 18-29 years, that figure was even higher — 39 percent of that particular cohort said that student debt was keeping them from obtaining a mortgage.

Compared to other aspects of the home buying process, consumers say they are least confident in their personal knowledge of the mortgage process; just 34 percent considered their knowledge to be above average or excellent.

Tags: Consumer lendingSurveys
ShareTweetPin

Author

Monica C. Meinert

Monica C. Meinert

Monica C. Meinert is a senior editor at the ABA Banking Journal and VP for executive communications at the American Bankers Association.

Related Posts

Service sector expanded in March

ISM: Services sector expanded in February

Economy
April 6, 2026

The ISM Services Index increased 2.3 percentage points in February to land at 56.1%, its 20th consecutive month in expansion territory, according to the Institute for Supply Management.

Report: More states adopting financial literacy graduation requirements

ABA Foundation offers recommendations on updating national financial literacy strategy

Financial Education
April 6, 2026

The ABA Foundation offered its perspective on updating the U.S. national strategy for financial literacy by underscoring the critical role banks play in advancing financial capability.

ABA urges FCC to combat illegal call spoofing

ABA commends FCC enforcement action targeting bank impersonation calls

Compliance and Risk
April 6, 2026

ABA commended the FCC for proposing to impose a forfeiture on U.S. voice service provider Voxbeam Telecommunications for transmitting foreign-originated calls that appeared to “spoof fraud prevention or customer services phone numbers belonging to U.S. financial institutions.”

New York State issues guidance on AI-related cybersecurity risks to financial institutions

Cybersecurity, fraud top list of risk concerns among bank boards, executives

Compliance and Risk
April 6, 2026

Cybersecurity and fraud are the top two risks that worry bank board members and executives in 2026, with concern about regulatory risk receding, according to a new survey on bank risks by Bank Director.

ABA urges IRS to improve business communications systems

ABA DataBank: Average tax refunds are higher in 2026

Economy
April 3, 2026

The average tax refund on March 20 was $3,571, up 10.9% from last year. The total amount that has been refunded so far is about $202.6 billion, 12.9% above last year's corresponding total.

ABA DataBank: Nonfarm payroll growth stronger than expected, concerns remain

ABA DataBank: March nonfarm payrolls exceeded expectations

Economy
April 3, 2026

ABA economists believe the latest job market strength should support consumer loan demand and credit quality in the near future.

NEWSBYTES

ISM: Services sector expanded in February

April 6, 2026

ABA Foundation offers recommendations on updating national financial literacy strategy

April 6, 2026

ABA commends FCC enforcement action targeting bank impersonation calls

April 6, 2026

SPONSORED CONTENT

Check Fraud Is Outpacing Legacy Controls. What Banks Should Evaluate Now.

Check Fraud Is Outpacing Legacy Controls. What Banks Should Evaluate Now.

April 1, 2026
How top agricultural lenders are approaching AI, automation and innovation in 2026

How top agricultural lenders are approaching AI, automation and innovation in 2026

March 2, 2026
Top 7 FP&A Trends in Banking for 2026

Top 7 FP&A Trends in Banking for 2026

March 1, 2026
How Instant Payments Can Accelerate B2B Payments Modernization

How Instant Payments Can Accelerate B2B Payments Modernization

February 3, 2026

PODCASTS

Podcast: Are credit union commercial loans risky business?

March 30, 2026

Podcast: Risk and strategy in sponsor banking

March 19, 2026

Podcast: From stablecoin to fraud, top takeaways from the 2026 ABA Summit

March 13, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.