ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Mortgage

ABA Survey: Majority of Americans Prefer to Apply for Mortgages In Person

June 21, 2017
Reading Time: 1 min read

The majority of American consumers across all age groups — 60 percent — say they still prefer to apply in person for a mortgage loan rather than online, according to a new study by the American Bankers Association.  Seventeen percent said they would prefer to apply for a mortgage online, while 23 percent were unsure. 

“Banks invest billions of dollars to offer their customers the latest technology,” said ABA EVP Bob Davis. “But at the end of the day, nothing compares to sitting across the table, face-to-face with a banker when you’re making the single most important investment of your life.” While most preferred an in-person application, 61 percent said they consider mobile or online services very important for obtaining a mortgage or making payments.

The survey also explored factors holding consumers back from buying a home. Half of all respondents said that down payment funds and homeownership fees such as property tax and maintenance costs were barriers to homeownership. Just over 20 percent of all respondents said that student debt was a factor. Among consumers aged 18-29 years, that figure was even higher — 39 percent of that particular cohort said that student debt was keeping them from obtaining a mortgage.

Compared to other aspects of the home buying process, consumers say they are least confident in their personal knowledge of the mortgage process; just 34 percent considered their knowledge to be above average or excellent.

Tags: Consumer lendingSurveys
ShareTweetPin

Author

Monica C. Meinert

Monica C. Meinert

Monica C. Meinert is a senior editor at the ABA Banking Journal and VP for executive communications at the American Bankers Association.

Related Posts

ISM: Service sector expanded in August

Economy
September 3, 2026

Economic activity in the services sector continued to expand in August. The ISM Services Index indicated expansion at 55.4%, the 26th consecutive month in expansion territory. A value above 50 reflects expansion in the services sector while a...

FCC grants ABA-requested extension of ‘revoke all’ rule’s effective date

State bankers associations support stronger FCC rules to combat illegal calls

Compliance and Risk
September 3, 2026

Fifty-two state bankers associations expressed strong support for the Federal Communications Commission’s proposals to ensure that all voice service providers in the path of a call take meaningful responsibility for keeping illegal calls off the U.S. calling network.

Mortgage rates fall

Mortgage rates rise

Economy
September 3, 2026

The rate for a 30-year fixed-rate mortgage was 6.71% this week. The rate for a 15-year fixed-rate mortgage was 6.04%.

Kelly encourages ‘attitude of gratitude’ in first remarks as ABA chair

ABA Chair: Community banks are no one’s stalking horse in the Clarity Act debate

Community Banking
September 2, 2026

If consumers and businesses are encouraged to move money from bank deposits into stablecoins that offer interest-like rewards, those funds will no longer support local lending in the way they previously did, ABA Chair Kenneth Kelly said in...

HSA Council endorses Hardworking Seniors Act

HSA Council endorses Hardworking Seniors Act

Human Resources
September 2, 2026

The ABA Health Savings Account Council voiced its support for legislation that would allow working seniors on Medicare to contribute to HSAs.

New orders for durable goods rise in March

New orders for manufactured goods increased in July

Economy
September 2, 2026

New orders for manufactured goods in July, up following two consecutive monthly decreases, increased $5.8 billion or 0.9% to $663.6 billion, the U.S. Census Bureau reported. This followed a 0.2% decrease in June.

NEWSBYTES

ISM: Service sector expanded in August

September 3, 2026

State bankers associations support stronger FCC rules to combat illegal calls

September 3, 2026

Mortgage rates rise

September 3, 2026

SPONSORED CONTENT

Taming AI Agent Sprawl: A Playbook for Consumer Lending

Taming AI Agent Sprawl: A Playbook for Consumer Lending

September 1, 2026
Grow Public Deposits Without the Operational Burden End Fragment

Grow Public Deposits Without the Operational Burden End Fragment

September 1, 2026
Could Your Bank Absorb the Hidden Cost of Running Legacy Systems?

Could Your Bank Absorb the Hidden Cost of Running Legacy Systems?

August 20, 2026
Why Your Systems Keep Slowing Down — and What to Do About It

The exam question a backup can’t answer

August 18, 2026

PODCASTS

Could Your Bank Absorb the Hidden Cost of Running Legacy Systems?

August 20, 2026

Podcast: Banking the brave new world of college athletics

August 4, 2026

Podcast: Tactics for meaningful strategic planning

July 28, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.