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Home Community Banking

Banking on Millennials? A Special Report

April 29, 2016
Reading Time: 1 min read

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An ABA Banking Journal special report from our May/June 2016 issue.

 

  • Bringing Millennials into Banking, by Rob Morgan
    Millennials are not disenchanted with banks, they just are not ready for the products that brought previous generations into the banking system.
  • What Makes Millennials Different, by Kristen Soltis Anderson
    Top trends about what millennials believe and why it matters for banks.
  • (Not) Going to the Chapel, by Evan Sparks
    How millennials’ changing marriage patterns are shaping their engagement with banks.
  • Falling Behind to Get Ahead: The Millennial Student Debt Trap? by Shaun Kern
    Millennials’ student debt burden limits their ability to save for and purchase homes.
  • Are Millennials Worth the Hype?, by Ethan Epstein
    Millennials are important for banks’ futures—but not because they’re millennials.

 

Learn more at aba.com/millennials.

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Author

Evan Sparks

Evan Sparks

Evan Sparks is editor-in-chief of the ABA Banking Journal and senior vice president for member communications at the American Bankers Association.

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