Most bank marketers have their budgets approved for 2020. Now the question is how much of that budget to allocate to digital versus traditional marketing techniques.
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The key to digital marketing is to remain focused on your business objectives, start small, experiment and build out a program—in concert with your traditional programs—to see what works best in your markets with your target segments.
These days it’s not often we get excited about traditional marketing methods. But here are four situations when traditional marketing methods remain your best option
Give your digital and traditional marketing planning a jump-start by considering these must-do’s.
Digital marketing is here to stay—and it’s a full-time job understanding it, keeping up with its latest developments and using it effectively. However, that doesn’t give bank marketers a license to abandon traditional marketing.
In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?