Browsing: Traditional marketing

Retail and Marketing The Pros and Cons of Digital Marketing

The key to digital marketing is to remain focused on your business objectives, start small, experiment and build out a program—in concert with your traditional programs—to see what works best in your markets with your target segments.

Retail and Marketing Traditional and Digital Marketing Duke It Out

In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?