Browsing: Traditional marketing

Retail and Marketing

The key to digital marketing is to remain focused on your business objectives, start small, experiment and build out a program—in concert with your traditional programs—to see what works best in your markets with your target segments.

Retail and Marketing

In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?