FCC sets effective date for revised ‘revoke all’ rule, ‘provided number’ condition
Last month, with ABA’s support, the FCC voted to revise the rules, both of which would have made it more ...
Tag: Text messaging
Stick it to the scammers
Banks are aggressive at fighting and stopping fraud, but they can’t win the fight on their own. The federal government ...
ABA supports FCC action to combat illegal calls and texts
The new rules would require mobile wireless providers that originate text messages to block all texts from a particular source ...
How banks can effectively use two-way texting
Rather than simply talking TO your customers with one-way SMS, banks benefit when they open up the conversation to talk ...
Get The (Text) Message?
With so many businesses and other organizations vying for a consumer’s attention on their mobile devices, it is important that ...
The Right Way for Banks to Use Texting
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look ...
When Should Bank Marketers Text Clients? (Hint: Not Often)
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
ABA Urges Protection for Banks’ Informational Calls to Customers
In a comment letter this week, the American Bankers Association urged the Federal Communications Commission not to impose additional restrictions ...
Make the Waiting Game Pay
Take time to look at what happens when your customers are waiting. With a little planning, you’ll set the stage ...
Not Texting Your Customers? They Might Not BRB
By Hunter Young
