Rather than simply talking TO your customers with one-way SMS, banks benefit when they open up the conversation to talk WITH them.
Browsing: Text messaging
With so many businesses and other organizations vying for a consumer’s attention on their mobile devices, it is important that banks not only connect, but stand out.
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
In a comment letter this week, the American Bankers Association urged the Federal Communications Commission not to impose additional restrictions on the ability of banks and other businesses to contact their customers with account-related information.
Take time to look at what happens when your customers are waiting. With a little planning, you’ll set the stage for deepening relationships by adding more value and opening more accounts.