When Should Bank Marketers Text Clients? (Hint: Not Often)
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
Browsing: Text messaging
ABA Urges Protection for Banks’ Informational Calls to Customers
In a comment letter this week, the American Bankers Association urged the Federal Communications Commission not to impose additional restrictions on the ability of banks and other businesses to contact their customers with account-related information.
Make the Waiting Game Pay
Take time to look at what happens when your customers are waiting. With a little planning, you’ll set the stage for deepening relationships by adding more value and opening more accounts.
Not Texting Your Customers? They Might Not BRB
By Hunter Young
Emojis in Financial Services Messaging?
By Marielle Lea