As more of our lives continue to shift to digitally based providers, direct banks are in a position to gain market share and mindshare by delivering around-the-clock access and products with attractive fee structures and interest rates.
Browsing: Savings accounts
The vast majority of Americans, 83%, are looking for advice or guidance from their primary retail banks as their financial stress has increased during the pandemic, according to a recent study from J.D. Power.
For bank customers, what’s in (or isn’t in) a bank account can be a source of anxiety. By contrast, says Brian N. Ford, “our research shows that when you have a fully funded account and it’s in the right place, a tremendous amount of confidence will come into your life, regardless of if an emergency ever happens to you in the future.”
Savings is critical to financial wellness, but too many Americans have struggled to save during good times.
A majority of American have prioritized saving money since the start of the pandemic, according to a new report from Regions Bank.
Amid the uncertainty stemming from the coronavirus pandemic and the policy response to it, six in 10 Americans describe themselves as “savers,” up from 54% in 2019, according to a CNBC survey today.
Even before the pandemic, most households were skating on thin financial ice.