Browsing: Personal financial management

Retail and Marketing

When a bank becomes invested in the financial success of its customers, it opens up numerous opportunities to help the bottom line by helping the consumer. That’s the idea behind personal financial management offerings—also known as PFM. Not only does PFM provide a service that consumers want and need, but it also gives the bank the crucial data it needs to market the right products and services to the right people.

ABA Banking Journal Podcast

Mobile banking use is growing fast, and as mobile banking customers use it more frequently, they are able to move on more quickly to other life activities. That’s a finding from Citi’s 2018 Mobile Banking Study released today, and it’s an insight shared by Alice Milligan — chief digital client experience officer in the U.S. consumer bank group at Citi — in a bonus episode of the ABA Banking Journal Podcast.

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