Free Article on Optimizing Branch Networks

The June issue of ABA Bank Marketing and Sales, now available online for subscribers, features a cover story on how bankers can optimize their branch networks and find the best use for each remaining facility. The article explores strategic decision-making as well as data tools that can provide valuable insights.

Other articles in this issue examine how to maximize TV ad exposure on a limited broadcast budget, how to use bank-organized community concerts and festivals to promote a brand and how banks can generate more noninterest income from customers in digital channels.