In its latest major algorithm update, Google officially introduced the world to BERT and now takes into account the nuances of natural language.

Keywords have long been the focus of digital marketers, as they’re seen as the key (get it?) to getting in front of the right audience for each product. Google trained us to think this way, so it’s no surprise the folks at Google have been slowly making our job easier—and harder.

By Mitul Gandhi

By Gregory Keegan