Bank partnerships with colleges and universities hold promise to help banks tackle human resources challenges: creating a pipeline of rising professionals with banking exposure, and diversifying banks’ talent bases.
Browsing: Gen Z
Consumers under 60 years old most often said scams originated from posts on social media.
Banks gain trust when they deliver financial data directly into the hands of consumers.
Fraudsters are leveraging many financial institutions’ own generation-targeted marketing schemes and product offerings to target widely different groups of consumers.
Bank customers now use mobile apps more than any other method to manage their bank accounts, according to a new ABA/Morning Consult survey.
Younger generations are also more diverse than their predecessors, with the share of white Americans falling below 50 percent in the post-Gen Z generation.
Brief sketches of the five generations that banks are most likely work with right now, along with what each are likely to expect of their communications from your organization.
How can banks advance the perception that they’re ready to tap into the potential of millennial and Generation Z workers? Two words: Social media.
Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.