From acquiring to converting to retaining, the key is a targeted strategy
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Getting started in enacting advanced digital marketing strategies to reach wider audiences.
When clients have questions or challenges, the last thing they want to do is search for a phone number or means of contact that seems hidden, which only compounds the frustration.
‘You want to be in front of them periodically so when they have a need they think of you.’ All while avoiding cluttering the inbox.
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
One important lesson is that marketing plays an even more critical role in customer communication, customer experience and revenue generation than previously thought.
Ensuring that your bank stays up to date with current digital trends, especially when it comes to marketing and communications, matters more than ever.
Marketers and compliance teams need to work together to ensure success.