FHA extends compliance deadline for face-to-face requirement for borrowers in default
FHA has extended by six months the compliance deadline for a new rule removing the face-to-face meeting requirement for certain ...
Tag: Digital communications
ABA: Proposed restrictions on calls using AI would harm bank communication with customers
A proposed rule to limit voice calls and text messages made using AI would restrict banks’ ability to communicate important ...
ABA calls for ‘whole of government’ approach to illegal calls and texts
ABA urged the FCC to join a “whole of government” approach to combatting fraud, including fraud perpetrated by criminals who ...
ABA continues push for FCC action on illegal texts
ABA’s letter follows a correspondence sent to the FCC last by 52 state bankers associations, which urged the agency to ...
New campaign seeks to raise public awareness of mutual banks
“Mutuals Matter” is a national advertising, marketing and communications effort “that aims to shine a spotlight on what sets mutual ...
ABA urges FCC to take steps to stop illegal texts impersonating banks
ABA and six associations urged the Federal Communications Commission to take additional action to combat text messages sent by bad ...
Digital Stress Test: Risks and Rewards for the Future of Banking
Only by providing a continually more effective digital experience—clear, well-informed, and efficient—can banks step fully into the digital future of ...
How to Hyper-Segment Your Customer Communications without Losing Control
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
How Segmentation Drives Effective Marketing Strategy for Banks
Targeted marketing strategies have the potential to achieve big success in customer retention and acquisition.
Marketing Money Podcast: Looking Ahead to a New Year and New Trends in Bank Marketing
Our fearless duo discusses predictions for 2022 from a fellow ABA Bank Marketing contributor.
