The art and science of data-driven personalization
Understanding account-holders as individuals, rather than segments or averages.
Tag: Data
Unlocking the potential of marketing automation
Email, analytics, social media, lead generation and customer personalization among leading uses.
Treasury: AI-fueled cyber threats bring new challenges
Deepfakes, the imperative of third-party risk management and global regulatory fragmentation are leading concerns.
Integrating sales and marketing to optimize core deposit growth
Successful approaches leverage all bank marketing, sales, service and distribution capabilities to focus resources on high priority opportunities.
Marketing Money Podcast: The hurdles of bank marketing
The value of sponsorships and how community involvement works best when it is aligned with business goals.
Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of ...
How to harness the coming leaps in bank innovation
AI or not, “data readiness” is the first step to putting bank data to work.
Bank data strategy: The key to unlock customer revenue potential
A well-constructed plan that is shared across the entire organization is a necessary starting point.
Unlocking customer loyalty: The power of first-party data
Banks looking to maximize potential to remain competitive, serve customers and grow revenue have vast sources of insights right in ...
Panning for data gold in small- and medium-size business transactions
The story behind the data may not always be obvious at first, but the trends over time can start to ...
