Supercharging digital marketing
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
Tag: Data strategy
Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Four data must-haves to help banks drive engaged loyalty
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Culture is king: Three cultural barriers to becoming a data-first bank
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain ...
A secure digital process transformation to bank on
Security leaders need proven methodologies to secure safe flow of unstructured data, closest to where the data is accessed by ...
Data’s crucial role in advancing risk functions for financial services
Modern data management is essential to risk initiatives of 2023 and beyond.
Unleashing the power of customer data
As any marketer quickly learns, housing the data is just the first piece of the puzzle.
Driven by Data
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
The Missing Link: What Your Online Loan and Deposit Application Provider Is Not Telling You
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Integrated Risk Management for Real-Time Assessment of Operational Risks
Today’s fast-moving challenges for banks require modern data management, connectivity and analytics.
