Unlocking the potential of marketing automation
Email, analytics, social media, lead generation and customer personalization among leading uses.
Tag: Customer segmentation
The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales ...
To Expand Your Reach, Think Hyper-Personal
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
A Digital Transformation of Consumer Segmentation
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
Emotional Insights Connect Banks with Customers
By Art Hall
Stretch Resources to Market Like a Megabank
By Keith Brannan
Real World Segmentation Strategies
By Mary Ellen Georgas-Tellefsen
The P.O.W.E.R of EVB’s Niche Program
By Karen Kroll
Gen Xers Get No Respect!
By Mary Ellen Georgas-Tellefsen
Stop Marketing to a Demographic
By Chris Nichols
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