The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.
Browsing: Customer segmentation
To Expand Your Reach, Think Hyper-Personal
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
A Digital Transformation of Consumer Segmentation
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
Stretch Resources to Market Like a Megabank
By Keith Brannan
Real World Segmentation Strategies
By Mary Ellen Georgas-Tellefsen
The P.O.W.E.R of EVB’s Niche Program
By Karen Kroll
Gen Xers Get No Respect!
By Mary Ellen Georgas-Tellefsen
Stop Marketing to a Demographic
By Chris Nichols
Win the Hearts and Wallets of Gen Z
By Jordan Sternlieb and John Vance