A new survey of bank and credit union customers found that most people are happy with the level of service at their current financial institution, although half of respondents believe more staff is needed to respond to their needs.
Competitive pressures and increased customer expectations are leading drivers of technology investments.
Bracing for recession, one-third of customers are waiting for assistance from their banks, the survey said.
Forty-eight percent of consumers prefer a phone call over an email for urgent financial matters, and 63% reported ignoring calls from their financial institution because they didn’t recognize the number.
Most customers are dissatisfied with their credit card mobile apps and online options, according to recent studies by J.D. Power. Overall satisfaction with most digital channels has declined as usage has increased.
Changes we have seen in the past year have inspired new possibilities and marketers can turn those into actions.
Banks help themselves and their business clients by offering smart advice beyond the predictable
Learning how your bank is viewed by customers and potential customers provides important value.
Embrace this powerful opportunity to prove once and for all that your bank is everything you say it is.
As consumers become increasingly concerned about privacy and data security, building trust with customers is paramount for successful companies, according to a new global survey from Verizon and Longitude.