Digital statement delivery can be a key to successful marketing strategy
As more customers move their financial experiences online, banks have a great opportunity to inspire use of digital statements.
Tag: Brand
Marketing Money Podcast: What “tipping creep” can mean for banks
Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and ...
Marketing Money Podcast: The hateful eight of campaigns
Do your campaigns fall victim to any of bank marketing’s most-common woes?
The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales ...
Marketing Money Podcast: The high five of campaign marketing
Campaigns lend context and focus to every action marketers take. Being clear on what problems your campaign solves for customers ...
Marketing Money Podcast: The hateful eight of conversion
What are the most common conversion missteps that cost banks every day?
Marketing Money Podcast: The great eight of conversion
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
The Enduring Importance of Brand, Reputation and Trust in Banking
Taking care to build and maintain these values drives business for banks when the future of the market is murky ...
Using Market Analytics to Make Smarter Decisions
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong ...
Building Brand and Design Guardrails For Your Bank
One of the best ways to build and maintain overall brand consistency is to create a reference guide or roadmap ...
