Adding a blog to your bank’s website is a relatively easy and cost-effective way to up your content marketing game and generate more inbound leads to your website.
To take a reading on how banks are now managing social media—what they wish they could do better and what the future holds—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years.
Following SEO best practices—and publishing a blog—should drive more traffic to your website. There are several things to keep in mind when developing SEO-friendly blog content. Here’s where to start.
Making a few tweaks to the way you format your content, write your blog title or finalize your word count can make a significant impact.