Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
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The Missing Link: What Your Online Loan and Deposit Application Provider Is Not Telling You
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Google Analytics Changes Mean New Opportunities for Marketers
The new version is not an upgrade, but an entirely new analytics platform.
Four Tips for Securing Digital Banking Channels
Application fraud and account takeover attacks have soared during the pandemic, but modern technologies enable secure and convenient banking
3 Ways Banks Can Measure Social Media Success
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
Harnessing Data to Move Marketing Forward
Wherever you find yourself and your team on the marketing analytics journey, taking that next step can make all the difference in your marketing efforts.
The Top 5 Challenges Facing Every Bank Marketer
By Ben Pankonin
Data Analytics Drive Positive Change
By James McHale
2017 Retail Banking Trends in 3, 2, 1 …
By Eric Jones