Tag: Analytics

Common myths and misperceptions might confuse about what to expect and misdirect investment and efforts.

Bank marketers will continue to test the AI waters and find efficiencies and scale.

The ‘marketing ROI’ of existing customer cross-sell efforts is typically 10X that of new customer marketing.

Recent changes in customer behavior and technology have elevated the visibility and importance of marketing for banks.

Banks face challenges with maximizing their APIs as rapid adoption outpaces control measures.

And how many institutions are using customer analytics to identify marketing opportunities?

Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of ...

SPONSORED CONTENT PRESENTED BY JACK HENRY Understanding data intelligence and analytics is increasingly critical to being able to serve today’s ...

As banks contemplate budget pressures, limited data analytics resources and other challenges, they will need to rely on confidence and ...

The value is high to banks of continually adapting their digital toolkits to remain competitive and deliver consistently positive customer ...