Marketing’s role in data analytics
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
Browsing: Analytics
New Google Analytics 4 privacy controls help banks remain compliant
Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right mix based on your customers’ desires and local regulations.
ABA survey: Three trends driving change in bank marketing
With increased focus on analytics, technology, partnering with outside firms and other evolutions, banks are marketing for a new age.
Using Market Analytics to Make Smarter Decisions
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong focus on analytics enables them to approach each of these more strategically.
Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
The Missing Link: What Your Online Loan and Deposit Application Provider Is Not Telling You
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Google Analytics Changes Mean New Opportunities for Marketers
The new version is not an upgrade, but an entirely new analytics platform.
Four Tips for Securing Digital Banking Channels
Application fraud and account takeover attacks have soared during the pandemic, but modern technologies enable secure and convenient banking
3 Ways Banks Can Measure Social Media Success
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
Harnessing Data to Move Marketing Forward
Wherever you find yourself and your team on the marketing analytics journey, taking that next step can make all the difference in your marketing efforts.