Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of customers.
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of customers.
SPONSORED CONTENT PRESENTED BY JACK HENRY Understanding data intelligence and analytics is increasingly critical to…
As banks contemplate budget pressures, limited data analytics resources and other challenges, they will need to rely on confidence and tenacity.
The value is high to banks of continually adapting their digital toolkits to remain competitive and deliver consistently positive customer experiences.
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right mix based on your customers’ desires and local regulations.
With increased focus on analytics, technology, partnering with outside firms and other evolutions, banks are marketing for a new age.
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong focus on analytics enables them to approach each of these more strategically.
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.