Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong focus on analytics enables them to approach each of these more strategically.
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
The new version is not an upgrade, but an entirely new analytics platform.
Application fraud and account takeover attacks have soared during the pandemic, but modern technologies enable secure and convenient banking
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
Wherever you find yourself and your team on the marketing analytics journey, taking that next step can make all the difference in your marketing efforts.
By Ben Pankonin
By James McHale