Tag: Analytics

Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers ...

Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right ...

With increased focus on analytics, technology, partnering with outside firms and other evolutions, banks are marketing for a new age.

Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong ...

The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.

The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.

The new version is not an upgrade, but an entirely new analytics platform.

Application fraud and account takeover attacks have soared during the pandemic, but modern technologies enable secure and convenient banking

These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.

Wherever you find yourself and your team on the marketing analytics journey, taking that next step can make all the ...