The critical role of bank marketing in driving revenue growth
Recent changes in customer behavior and technology have elevated the visibility and importance of marketing for banks.
Tag: Analytics
Why API governance is a necessary strategy
Banks face challenges with maximizing their APIs as rapid adoption outpaces control measures.
How technology is changing for bank marketers
And how many institutions are using customer analytics to identify marketing opportunities?
Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of ...
Gain Efficiencies and Other Timely Benefits with Data Analytics
SPONSORED CONTENT PRESENTED BY JACK HENRY Understanding data intelligence and analytics is increasingly critical to being able to serve today’s ...
What do bank marketers have in store for 2024?
As banks contemplate budget pressures, limited data analytics resources and other challenges, they will need to rely on confidence and ...
How banks can lead from the front with digital
The value is high to banks of continually adapting their digital toolkits to remain competitive and deliver consistently positive customer ...
Marketing’s role in data analytics
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers ...
New Google Analytics 4 privacy controls help banks remain compliant
Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right ...
ABA survey: Three trends driving change in bank marketing
With increased focus on analytics, technology, partnering with outside firms and other evolutions, banks are marketing for a new age.
