ABA Bank Marketing
By looking at recent alternative banking announcements, banks can learn a few things that will help them take their commercial banking to the next level.
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
“When you think about what’s happening in America, there’s a bifurcation that’s happening,” says Orvin Kimbrough. “You have more and more people pushing to the upper echelons of economic continuum, and you have many more who are pushing to the lower end, and the middle group is being squeezed.”
If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.
Squeezing More Margin From Your Portfolio: It’s All About Relationships
SPONSORED CONTENT FROM KAUFMAN HALL
