Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Retail and Marketing
ITMs’ role in bank digital transformation
Assessing the business cases for—and against—investments in interactive teller machines.
Do loose tweets sink (balance) sheets?
What banks can learn from new research about social media-fueled bank runs — and why what banks do best may...
Four steps to better data management
By treating data as a product, banks can maintain its quality, utility and relevance.
Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are...
How privacy impacts innovation in banking
Bankers should familiarize themselves with privacy as well as the ways in which it manifests in the epicenter of AI...
The future of the branch: What can banks learn from luxury retail customer experiences?
It may be time to start looking at branch locations as modern customer engagement centers, fully integrated with multiple connection...
Deposit growth in tricky times
It's critical that banks utilize solutions that help them more efficiently and effectively find, attract and retain deposits by identifying...
Creating long-term change through storytelling
Difference-making thought-leader Tamsen Webster is the opening keynote at the 2023 ABA Bank Marketing Conference.
Sentiment analysis and understanding how to deliver bad news
Evaluating customer communications means tricky choices about the right strategies. And can AI help?
