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Home Newsbytes

Survey: More young people turning to buy now, pay later services

March 3, 2025
Reading Time: 1 min read
CFPB study: BNPL loans grew tenfold since 2019

The number of consumers using buy now, pay later services continued to grow in 2024, with much of that growth due to high usage among younger generations, according to a new survey by J.D. Power.

Nearly half of Generation Y and Z respondents said they used BNPL compared to just 21% of consumers from other generations. Also, for the first time in the survey’s history, more consumers from Gen Z said they use BNPL instead of credit cards.

Gen Y customers have the highest overall satisfaction with their BNPL lender among generational cohorts, with a satisfaction score of 627 on a 1,000-point score. Gen Y customers cite the convenience, cost, a recommendation from a family member and trust with the brand as reasons that helped them choose their BNPL lender.

Respondents also gave higher marks to card-based BNPL services, with the top three highest-rated brands in the survey being card-based solutions offered by legacy card issuers

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