The banking sector’s favorability rating dropped slightly in 2023 compared to last year in Gallup’s most recent annual assessment of U.S. public perceptions on different industries, released today. Thirty-five percent of respondents reported having a very or somewhat positive view of the banking industry, down from 36% last year. Thirty-one percent of respondents were “neutral” on the banking sector while 35% were either somewhat or very negative about the sector.
Of the 25 business sectors examined, the restaurant industry had the highest public favorability rating at 61%. The pharmaceutical industry had the lowest rating at 18%. The pharmaceutical industry, along with healthcare and the retail industries, also experienced the largest one-year drops in public favorability, while the airline, publishing and travel industries experienced the largest gains.
