The 2022 ABA Brand Slam, which honors banks’ marketing campaigns, is now open for entries. The free awards program is open to banks of all sizes; eligible campaigns must have been launched between July 1, 2021, and June 30, 2022. Banks may enter in any or all of seven categories:
- Video campaign
- Integrated marketing campaign
- Website redesign
- Public relations/community engagement
- Social media campaign
- Crisis communications
- Out-of-the-box idea
Entries are due by July 18. Winners will be recognized at the ABA Bank Marketing Conference in September.
