ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Community Banking - Sponsored Content

This Isn’t Your Dad’s Economy: Americans are Struggling and Community Banks Can Help

July 31, 2019
Reading Time: 5 mins read
Fintech & Financial Institutions: Friends, Not Foes

SPONSORED CONTENT FROM VELOCITY SOLUTIONS

According to leading economic indicators in June 2019, the U.S. economy is doing well. It has steady growth, low unemployment, and little inflation. In fact, June marks the 10th straight year of a growing economy, and we’re on track to break the prior record of economic expansion set during the 1990s tech boom. Yet, the statistics regarding the financial health of typical American households don’t paint as sunny a picture:

  • The average American household has an average of only $8,863 in liquid savings in a deposit account.
  • 60 percent of millennials don’t have enough money to cover a $1,000 emergency.

In the Federal Reserve’s most recent annual report on household well-being:

  • Almost 39% of Americans said they wouldn’t be able to scrape together the cash to meet a $400 emergency expense
  • More than 6 in 10 said losing their job would mean they couldn’t cover three months of expenses
  • Only 36 percent said their retirement savings are on track
  • Almost a quarter of Americans skipped some form of medical care in the past year because they couldn’t afford it

An Alarming Lack of Liquidity

Why are the statistics so dismal when the economic outlook is so bright? There are several reasons.
While the improving economy has reduced unemployment, wage growth still doesn’t cover the gaps experienced by underserved, low-income segments of society. The authors of the Federal Reserve’s annual report stated: “Another year of economic expansion and the low national unemployment rates did little to narrow the persistent economic disparities by race, education, and geography.”

But there’s more going on. Millennials are struggling with crippling student loans, high rents or mortgages, low wages and numerous other financial obligations. A MarketWatch article from 2018 suggesting that millennials should already have twice their salary saved for retirement resulted in an angry and defensive backlash from this group and quickly went viral. It’s not surprising, however, since a significant percentage of this group entered the job force either on the heels of the Great Recession or right in the middle of it.

And as college degrees become increasingly necessary (even being the minimum requirement to succeed nowadays in many jobs), competition has increased considerably for the most desired schools, and tuition costs continue to rise accordingly along with the student loans to pay the tab. We’ve all heard the frequently-cited assertion that millennials are the first generation to be financially worse off than their parents, but the statistics above seem to support this as fact.

The Golden Years Not So Golden

The lack of liquidity many Americans experience extends to the post-employment years as well. Employer-sponsored retirement plans aren’t what they used to be. Few of us will get to benefit from the type of pension plan our parents enjoyed, since many employers have switched to defined-contribution plans like 401(k)s, placing the responsibility for retirement savings largely in our own hands. And the uncertain future of Social Security benefits is frequently discussed in the press, with predictions that the Social Security reserve fund will be depleted by 2034-2035.

The Price of Being Broke

So, with Americans in such critical need of liquidity, how are they obtaining it? Historically, there haven’t been many desirable options for obtaining cash, particularly for those Americans with lower credit who are unable to obtain short-term liquidity from traditional sources. Many consumers have resorted to high-cost—even predatory—loans that come with interest rates as high as 1,000% or more. Other consumers are forced to skip bill payments and forgo essentials such as medical care and car maintenance. And the situation snowballs from there, creating bigger problems for the individual consumer. Missed bill payments lead to credit score reductions (which means higher costs of credit), late fees, and even eviction or foreclosure. Consumers who neglect their basic wellness can end up being treated and hospitalized for illnesses that could have been prevented, incurring even larger medical expenses than the initial cost of preventive care.

Consumers and the Government are Counting on Community Banks

Research has demonstrated that consumers would prefer to obtain short-term credit from YOU—their local bank—and regulatory agencies such as the CFPB, FDIC and OCC are encouraging community banks to provide responsible small-dollar loans to their customers. But historically, the obstacles and costs precluded them from providing these types of loans. In the past, the two biggest impediments for banks to offer affordable short-term loans were complex regulatory requirements and operational obstacles: time, cost and underwriting. But the government is doing its part to ease up on the regulatory requirements, and the operational side of underwriting and processing these loans is made feasible with digital technology.

Digital is the Answer. FinTechs are the Way.

By leveraging digital, turnkey loan platforms, banks can provide much-needed liquidity to their customers—responsibly, affordably and compliantly. For community banks, the most logical way to get there is to partner with a digital lending technology provider. Building a loan platform in-house is out of reach for most community banks, due to the required expertise, resources and costs.

With the introduction of affordable and compliant loan automation software, banks can enjoy efficiencies of automating the entire loan process and avoid the high cost of individually underwriting and documenting short-term, small dollar loans, while providing their customers a much-needed valuable service.

Here are just a few benefits of implementing a digital lending platform:

  • New source of revenue to your bank
  • Lower cost and more efficient than manual solutions
  • Fully automated – no loan officers needed
  • Loans automatically booked to your core
  • Many FinTech providers offer underwriting processes based on alternative data instead of traditional credit scores
  • In most cases, your customers can apply for a loan 24/7 on your white label website or app
  • Offer a valuable service that will help acquire new customers and keep existing customers coming back.

We may not be dealing with your dad’s economy, but your dad’s bank didn’t have access to today’s digital technology! Partner with a FinTech to provide much-needed liquidity to your customers in a responsible, compliant and affordable way. Who knows—you might be saving the economy!

 

ShareTweetPin

Related Posts

Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

Sponsored Content
August 1, 2026

SPONSORED CONTENT PRESENTED BY ALKAMI Relationship banking has always been one of the strongest advantages banks bring to the market. Banks know their customers, understand their communities, support local businesses, help commercial entities scale, and bring trust to...

Why Your Systems Keep Slowing Down — and What to Do About It

Examiners Are Now Looking at Your Non-Core Systems

Compliance – Sponsored Content
June 11, 2026

SPONSORED CONTENT PRESENTED BY NEXCESS Formal risk programs cover the core. The systems built around it — customer portals, fraud tools, digital platforms, AI models — are outside scope. Examiners are now looking there. Since January 1, 2026,...

Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

Sponsored Content
June 1, 2026

SPONSORED CONTENT PRESENTED BY SOLIFI Ask any commercial lending officer who manages a dealer floorplan book how their audit data connects to their credit decisions, and you'll usually get a pause. Maybe a wry smile. Then something like:...

A Modern Blueprint for Serving High-Net-Worth Families

A Modern Blueprint for Serving High-Net-Worth Families

Sponsored Content
May 28, 2026

SPONSORED CONTENT PRESENTED BY SS&C BLACK DIAMOND For today’s high-net-worth families (HNW), financial complexity is a given. They expect every aspect of their finances — trusts, investments, tax strategies, philanthropy and more — to connect seamlessly in a...

Why Your Systems Keep Slowing Down — and What to Do About It

AI Is in Your Bank. Is Your Cloud Contract Governing It?

Compliance – Sponsored Content
May 20, 2026

SPONSORED CONTENT PRESENTED BY NEXCESS The cloud contracts most community and regional banks are running on today were designed for predictable, transactional workloads. AI does not work that way. Every bank now runs AI in some form. Most...

Credit Memos at the Convergence Point

Credit Memos at the Convergence Point

Sponsored Content
May 1, 2026

SPONSORED CONTENT PRESENTED BY MOODY'S There is a persistent paradox at the center of wholesale banking. Institutions have invested heavily in risk models, regulatory infrastructure and data platforms spanning hundreds of systems. And yet one of the most...

NEWSBYTES

FHA seeks feedback on partial claim repayment demonstration

August 6, 2026

Senate Ag Committee reaches an impasse on Farm Bill

August 6, 2026

Mortgage rates mixed

August 6, 2026

SPONSORED CONTENT

Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

August 1, 2026
Why Your Systems Keep Slowing Down — and What to Do About It

Examiners Are Now Looking at Your Non-Core Systems

June 11, 2026
Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

June 1, 2026
A Modern Blueprint for Serving High-Net-Worth Families

A Modern Blueprint for Serving High-Net-Worth Families

May 28, 2026

PODCASTS

Podcast: Banking the brave new world of college athletics

August 4, 2026

Podcast: Tactics for meaningful strategic planning

July 28, 2026

Podcast: Why it might be time to revisit a key FDIC ratio

July 23, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.