As part of the Government Relations Summit this week, the American Bankers Association has released a host of new resources to help bankers communicate with their customers and lawmakers about the real-world impact of the industry.
On this bonus episode, ABA Chief Communications Officer Peter Cook talks with Evan Sparks about some of these resources and how to use them:
- A refreshed America’s Banks campaign at aba.com/AmericasBanks, with videos and digital storytelling.
- An interactive U.S. map that — for the first time — provides state-by-state figures on banks’ impact in terms of jobs, lending and community involvement.
- An 8-minute documentary and article that tell the story, using dynamic Denver as a backdrop, of how banks of all sizes come together to support local economic vitality.
- New polling figures from ABA and Morning Consult on the public’s positive view of both banks and the regulatory reform agenda.
If you can’t see the audio player above, click here to listen to this week’s episode.
In this episode: