ABA Runs Radio, Print Ads for Reg Relief

As part of this week’s Pass Reg Relief Now efforts, ABA is running drive-time radio spots on Sirius XM’s CNBC and MSNBC stations to make the case for regulatory relief. “We help our customers save for college, buy their first homes and save for businesses that create jobs,” the ad says. “But outdated and ill-fitting regulations are making it hard for us to do this important work, and harder for communities to grow and prosper.”

The ad calls on listeners to tell Congress to pass Sen. Richard Shelby’s reg relief bill, S.1484, “a bill that makes regulation work for you.” ABA is also running ads this week featuring bankers in the Capitol Hill publication Politico.

Earlier this week, ABA launched a grassroots text alert option, which is the quickest way to receive updates and take action on behalf of the industry. ABA members who opt in to receiving text alerts will receive information and calls to action, often with direct links to pre-written emails that can be sent straight to senators or representatives. To sign up for text alerts, bankers can text “ABA” to 74700 or click here.