Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
Browsing: Digital marketing
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
AI, machine learning and alternative data are helping banks and nonbanks alike make faster decisions and expand access to credit. While fair lending concerns about “black boxes” have impeded wider adoption of these technologies, the regulatory environment is shifting.
Bank marketers can continually hunt for opportunities to add expertise—even during the pandemic.
With proper documentation, solid process and a clear set of best practices, legal review can look less like a hurdle to cross and more like a valuable means to improving content you’re creating for your bank
Committing to smart, emerging digital content channels means you’ll be right there ready with your marketing as consumer habits change.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
As consumers increasingly shift to digital channels, banks have made significant strides in using financial advice, delivered digitally, to strengthen customer relationships, according to a new J.D. Power survey.
Most bank marketers have their budgets approved for 2020. Now the question is how much of that budget to allocate to digital versus traditional marketing techniques.