With so many businesses and other organizations vying for a consumer’s attention on their mobile devices, it is important that banks not only connect, but stand out.
Browsing: Customer communication
‘You want to be in front of them periodically so when they have a need they think of you.’ All while avoiding cluttering the inbox.
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.
In a significant win for bank customers, the Supreme Court today confirmed that customers can receive important communications from their banks and other companies with whom they do business.