A successful strategy for banks is one that prioritizes personalization and relationship-building via social media.
Browsing: Customer communication
Bracing for recession, one-third of customers are waiting for assistance from their banks, the survey said.
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
Keeping boomers as a key focus for customer engagement efforts should be a no brainer. What does that entail for banks?
Bank customers want personalized financial assessments and two-way, real-time mobile problem-solving from their banks, but few get what they expect, according to a recent survey.
The CFPB is seeking public feedback “related to relationship banking and how consumers can assert the right to obtain timely responses to requests for information about their accounts from banks and credit unions with more than $10 billion in assets, as well as from their affiliates,” according to a request for information issued today.
Rather than simply talking TO your customers with one-way SMS, banks benefit when they open up the conversation to talk WITH them.
With so many businesses and other organizations vying for a consumer’s attention on their mobile devices, it is important that banks not only connect, but stand out.
‘You want to be in front of them periodically so when they have a need they think of you.’ All while avoiding cluttering the inbox.
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.