Strategy, not serendipity: Three steps to better creative
Whether working with an internal team or an external bank marketing agency, always insist on starting with a brief before ...
Tag: Customer acquisition
Bank data strategy: The key to unlock customer revenue potential
A well-constructed plan that is shared across the entire organization is a necessary starting point.
Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Survey: Marketers working closer with more bank business lines
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ...
Survey highlights room for improvement on existing bank customer engagement
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales ...
First-party data: Smarter insights when determining creditworthiness
With transactional data, banks can make borrowing smarter and better serve more customers.
APIs: Enabling the Hybrid Banking Experience to Boost Customer Acquisition and Upgrade Internal Efficiency
“They give you the ability to enter different markets or partner with different companies, providing a funnel for new customers.”
The Science of Lending Leads: Mining Alternative Data in a New Mortgage Marketing Universe
Banks can become less reliant on third-party lead aggregators and reduce their cost of acquisition by better using what they ...
If your bank was a candidate, what would your message be and would be it memorable?
Voting and bank marketing are similar as healthy voting makes for stronger democracies and healthy banking makes for stronger commerce ...
