Nine Young Bankers Who Changed America: Richard Fairbank
Through big data and clever marketing, Richard Fairbank changed the way Americans acquire and use credit cards.
Tag: Big data
Beyond the Cross-Sell: Deepening Relationship Banking
Regular outreach calls, tracking of customer goals and value-added events help bankers win with customers—without making a hard sell.
Small Data, Big Impressions
By Bryan Clagett
Do You Do What the Data Tell You?
The rise of prescriptive analytics, the ‘fourth frontier’ in big data.
How to Sell the C-Suite on Advanced Analytics
By Steven Simpson
3 Goals of Data-Centric Marketing
By Tony Rizzo
The Case for Data-Centric Marketing
By Tony Rizzo
Ready or Not, Big Data’s Here
By Achim Griesel
FTC Report Outlines Legal Risks, Benefits of ‘Big Data’
A new report from the Federal Trade Commission outlines several risks related to discrimination for companies using “big data” to ...
Putting Data to Better Use
By Hunter Young
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