Small Data, Big Impressions
By Bryan Clagett
By Bryan Clagett
The rise of prescriptive analytics, the ‘fourth frontier’ in big data.
By Steven Simpson
By Tony Rizzo
By Tony Rizzo
By Achim Griesel
A new report from the Federal Trade Commission outlines several risks related to discrimination for companies using “big data” to make decisions about credit, employment and marketing.
By Hunter Young
Despite sluggish adoption of the technology, it is increasingly necessary to ward off competitors, get ahead of regulators and engage customers.
By Jeff Sauro