Critical success factors in developing your data strategy
Distributing the data and analytical power enables much faster decision-making than with a centralized strategy.
Tag: Bank marketing
Survey: How bank marketers are using data analytics
While more bank marketers use data analysis in decision-making and planning, challenges and obstacles remain.
Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of ...
FCC clarifies right to revoke consent for autodialed calls
The Federal Communications Commission finalized an order that clarifies how businesses must handle revocation requests from consumers under the Telephone ...
FCC rules that consent is required for AI-generated voices in outbound calls
The FCC issued a declaratory ruling concluding that speech generated by artificial intelligence falls under the Telephone Consumer Protection Act’s ...
Tips for banks to win with student-athletes in the NIL era
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Marketing Money Podcast: Marketing old products to new audiences
It’s a challenge for all marketers, even in a digital era.
ABA Data Bank: Chase Field becomes focus of the sports world
Major global bank holds naming rights for World Series venue.
Podcast: #BanksNeverAskThat goes bilingual for 2023
The latest incarnation of ABA's award-winning #BanksNeverAskThat anti-phishing campaign returns for National Cybersecurity Awareness Month in October. ABA's Amy Wertlieb ...
Nine banks receive ABA Brand Slam Awards
ABA recognized the nation’s best bank marketing initiatives during the 2023 ABA Bank Marketing Conference in Austin, Texas.
