Podcast: Making the feeling ‘mutual’ for a new generation of bank customers
Seventy-eight years ago, George Bailey memorably explained the operation of a mutual savings and loan to a national audience in It's ...
Tag: Bank marketing
How Marketing Leaders Are Experimenting with, and Benefitting from, Artificial Intelligence in Banking
SPONSORED CONTENT PRESENTED BY ALKAMI TECHNOLOGY By: Marla Pieton, Sr. Director, Research & Thought Leadership Strategy for Alkami When I ...
Critical success factors in developing your data strategy
Distributing the data and analytical power enables much faster decision-making than with a centralized strategy.
Survey: How bank marketers are using data analytics
While more bank marketers use data analysis in decision-making and planning, challenges and obstacles remain.
Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of ...
FCC clarifies right to revoke consent for autodialed calls
The Federal Communications Commission finalized an order that clarifies how businesses must handle revocation requests from consumers under the Telephone ...
FCC rules that consent is required for AI-generated voices in outbound calls
The FCC issued a declaratory ruling concluding that speech generated by artificial intelligence falls under the Telephone Consumer Protection Act’s ...
Tips for banks to win with student-athletes in the NIL era
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Marketing Money Podcast: Marketing old products to new audiences
It’s a challenge for all marketers, even in a digital era.
ABA Data Bank: Chase Field becomes focus of the sports world
Major global bank holds naming rights for World Series venue.
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