Escaping the Sea of Sameness

A Marketing Money Podcast

John Oxford of Renasant Bank and Josh Mabus of Mabus Agency can’t understand why so many banks continue to copy each other while insisting they’re different. Think of all the bank websites that offer “a different way of banking,” while featuring images of handshakes, teller rows and smiling couples handing bankers manila envelopes.

Of course, consumers and business clients expect banks to be recognizable as banks. But they also want to find the specific bank that is best for them. The solution? Don’t tell them that your people are the difference—tell them why your people are the difference. Don’t tell them you’re a community bank—show them what you do to strengthen the community.

Listen in on this week’s Marketing Money Podcast for insights on how to make your messaging rise above the commonplace.