ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
ADVERTISEMENT
Home ABA Banking Journal

Podcast: The Emotional Roots of Relationship Banking

March 27, 2019
Reading Time: 1 min read
Podcast: The Emotional Roots of Relationship Banking

Micah Bartlett speaks at the 2018 ABA Conference for Community Bankers.

Micah Bartlett’s views on “relationship banking” are formed by a fundamental insight: most people have a fraught emotional relationship with money. For most customers, he says in the latest ABA Banking Journal Podcast, finances cause anxiety, not empowerment. “There’s a big emotional component to money in people’s lives, and that’s helped inform how we approach our relationships with our customers.”

Meanwhile, community banks thrive on expertise about their customers, adds the president and CEO of Town and Country Bank in Springfield, Ill. “When we’re delivering products and solutions to our customers, it’s based on specific knowledge of their business, their industry, their needs.” To help build that expertise — and lay a foundation for a supportive relationship — Town and Country bank staff make thousands of outreach calls each year, not to pitch products but to understand how customers are doing.

“The majority of our customers don’t regularly come in the bank. If you’re through the onboarding process and you don’t have any program to reach out to those customers, their connection with you is really nothing more than the digital experience,” says Bartlett. “We want to take that a step further and make sure we’re staying in connection, even with customers we don’t see on a regular basis.”

If you can’t see the audio player above, click here to listen to this week’s episode.

In this episode:

Micah Bartlett
President and CEO
Town and Country Bank
Monica C. Meinert
Deputy Editor
ABA Banking Journal
Shaun Kern
Senior Counsel
ABA

ADVERTISEMENT
Tags: ABA Banking Journal PodcastCustomer relationship managementSales
ShareTweetPin

Related Posts

The future of careers in risk and compliance

The future of careers in risk and compliance

ABA Banking Journal Podcast
July 17, 2025

What does the future hold for bank risk and compliance professionals? Krysti Cunningham discusses the technological transformation in risk and compliance at community and midsize banks and applications for AI tools and LLMs in risk and compliance.

How customer primacy drives value in 2025

How customer primacy drives value in 2025

Retail and Marketing
July 17, 2025

Shifting consumer behavior and increased competition redefine what it means for banks, but the payoff can be great.

ABA urges FCC to combat illegal call spoofing

ABA urges FCC to impose call authentication requirement for non-IP networks, mandate IP transition

Compliance and Risk
July 16, 2025

ABA joined six trade associations in urging the FCC to adopt a proposal to create a new call authentication requirement designed to limit criminal access to the U.S. calling network.

ABA faults banking regulators for confusing CRA rule rollout

Banking agencies propose to rescind Community Reinvestment Act rule

Community Banking
July 16, 2025

The Federal Reserve, FDIC and OCC issued a joint proposal to rescind the Community Reinvestment Act final rule adopted in 2023.

OCC sees need for regulatory reform in bank merger process

Bank acquisitions announced in three states

Community Banking
July 16, 2025

Huntington Bancshares, First Community and Civista Bancshares announce planned acquisitions in Texas, Georgia and Ohio.

Capturing These Three Data Types Can Transform Your Fraud Monitoring

ABA Fraudcast: How the ABA Foundation helps banks protect their customers

Compliance and Risk
July 16, 2025

As more older Americans are major targets for criminals, Safe Banking for Seniors is an effective program to inform and defend against targeted scams.

NEWSBYTES

ABA offers fixes for small-business lending data collection rule

July 18, 2025

ABA DataBank: Retail sales rebounded in June

July 18, 2025

CFPB to keep notification procedures for state enforcement of consumer law

July 18, 2025

SPONSORED CONTENT

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

July 1, 2025
AI Compliance and Regulation: What Financial Institutions Need to Know

Unlocking Deposit Growth: How Financial Institutions Can Activate Data for Precision Cross-Sell

June 1, 2025
Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

April 25, 2025
Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

April 5, 2025

PODCASTS

The future of careers in risk and compliance

July 17, 2025

Breaking down the bank-related provisions in the big budget bill

July 10, 2025

Podcast: Inside ABA’s new Treasury Check Verification System API

June 25, 2025
ADVERTISEMENT

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.