A Marketing Money Podcast
“AI” was a menace on the basketball court, but will AI be a disruptive menace to the digital banking experience?
In this podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency talk about the implementation of artificial intelligence—or AI—and its potential impact on bank marketing.
We’re not talking about practice.
We’re talking about real robots doing real things.
Listen now to the latest episode of the Marketing Money Podcast.
Emerging opportunities are in behavioral triggers, abandonment follow-up, predictive next-best-action and segmented journeys.
Training and education will be critical to ensuring that investments in AI platforms deliver their full value.
When financial institutions get the personalization formula right, customer satisfaction scores rise.
As a new generation redefines ‘wealth,’ banks are strengthening their mass affluent and high net worth offerings.
While fintech firms may lead in raw account openings, they are not displacing primary banking relationships at scale.
As financially vulnerable customers lean on personal loans to consolidate debt and cover unexpected expenses, nonbank lenders are closing the satisfaction gap with traditional banks, according to a new survey by JD Power.
