Running a Deposit Campaign

A Marketing Money Podcast

An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a bank does. Deposits fund loans. Deposits build relationships. Deposits provide avenues for revenue. If deposits could speak, they would tell you they are kind of a big deal.

In this Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency talk about deposits and simple campaign ideas surrounding their growth.

Cha-Ching! It’s deposit time.

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