Reporting from the ABABM Conference

How does First Horizon Bank's growing regional bank franchise meet consumers' digital needs? 

ABA recognized five banks for outstanding marketing initiatives during the 2026 ABA Bank Marketing Conference in Austin, Texas.

Digital advertising, search engine marketing and optimization, email and social media remain the highest-rated channels for return.

Deloitte survey finds that while most bank customers use generative AI to research bank products, they hesitate to share personal info with the technology or trust its recommendations.

Banks have opened more than 1,000 new branches annually over the last three years. This new branching boom presents a great brand and marketing opportunity.

Businesses that fail to disclose that they use consumer data to set personalized prices for goods or services are likely engaging in deception or unfairness and can expect the Federal Trade Commission to pursue enforcement actions, according to...