A Marketing Money Podcast
While digital marketing has disrupted print as an advertising medium, there is still a place for this very traditional form of brand messaging. But, you still have to do it right.
In this Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency cover the ins and outs of print advertising, what makes a good print ad, and what they consider to be mistakes in the print marketing arena.
As more older Americans are major targets for criminals, Safe Banking for Seniors is an effective program to inform and defend against targeted scams.
Why deliberately separating CEO and board chair roles is a good idea. And the value of strategic planning ahead of a major asset threshold.
How aligning marketing with executive and business-line goals can make a massive impact.
Common myths and misperceptions might confuse about what to expect and misdirect investment and efforts.
Not only do we celebrate the 150th anniversary of our organization, we also commemorate an important milestone for the ABA Foundation.
Customer inquiries and complaints are important tools for detecting scams, but structural barriers in the bank may prevent them from being fully utilized.
