Making the most of direct mail

A Marketing Money Podcast

Direct Mail. It’s one of the oldest forms of modern direct marketing. With the rise of digital and sexier forms of targeted marketing, is there still a place for it in your marketing mix? In this podcast, the Marketing Money Podcast boys discuss various strategies for direct mail, how to save on your list, how to target or not target depending on your goal, and what you should expect with a direct mail program.

In this Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss how to implement  a successful direct mail campaign for your financial institution.