A Marketing Money Podcast
Email. Should you keep it in the CAN or bust it out like a piece of sweet tasting SPAM? Today, email is one of the most challenging marketing tactics. With spam blockers, cluttered inboxes, mandatory opt-out or opt-in offerings and the like, setting the right strategy and executing it is more important than ever.
In this Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss how to run a successful email marketing program for your financial institution.